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Digital Media and the German Economy: Opportunities and Challenges

Beyond education, digital media is also playing a pivotal role in transforming the German economy. As the world moves toward more automated systems, sharing economies, and digital platforms, companies in Germany are finding new ways to connect with customers and improve efficiency. The Federal Ministry for Economic Affairs and Climate Protection (BMWK) has launched a strategic foresight process to better understand the long-term effects of digitalisation on the economy. https://www.bmwk.de/Redaktion/DE/Schlaglichter-der-Wirtschaftspolitik/2019/08/kapitel-1-3-wirtschaft-in-einer-digitalisierten-zukunft.html

Automation and digital platforms provide companies with new opportunities, allowing them to streamline operations and offer innovative services. However, for these opportunities to be fully realized, businesses must also focus on inclusiveness. Ensuring that employees, regardless of background, have the skills needed to thrive in a digitalised economy is crucial.   

Digital media not only presents opportunities but also challenges in terms of social and economic inclusiveness. As businesses and institutions navigate these changes, it will be important to ensure that digital tools are accessible to all, and that no one is left behind in the transition to a digital-first economy. https://www.bibb.de/dienst/publikationen/de/8048

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